What is an SEO Silo Structure and How to Implement One

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Organizing a website into a silo structure can be a daunting task, especially for businesses that offer many services or products, service a number of industries, have multiple locations, or even blog posts.

If not done correctly, search engines will not be able to understand your website. As a result, SEO authority will not flow throughout your pages and search engines will struggle to index your pages.

On the flip side, if you’ve correctly organized your website’s content, your website will see huge advantages such as:

  • Faster indexation of new & updated pages (increased crawl budget)
  • Parent pages will build a lot of authority
  • Authority will spread to important pages that are difficult to build links to
  • Your website will be more relevant to the topic. Therefore, it will rank higher
  • Your website will have a better user experience & behavior flow

What is a Silo Structure in SEO?

SEO silos vs flat structure

Source: Search Engine Land

Definition: Isolate (one system, process, department, etc.) from others.

A silo structure in SEO is the best approach to organize content on a specific topic.

Having a silo structure in place will guide users and search engines throughout your website in a clear, understandable manner.

This will help search engines crawl, index and rank your website better.

In a case study performed by Moz, they found that Google evaluates the quality of a silo within a website and will rank pages within that silo accordingly.

How to Organize a Website’s Content

A silo structure for SEO requires a parent page on a specific topic and child pages that have content surrounding the topic.

Here at JumpFactor, we use a silo structure to organize our website.

We have B2B SEO as a parent page, and a number of child pages that go into detail about specific B2B SEO Services:

  • B2B SEO
    • Local SEO
    • SEO Consulting
    • Professional SEO
    • Video SEO
    • Site/Penalty Assessment
    • Conversion Rate Optimization

The URLs also follow this organization:

  • https://jumpfactor.net/seo/
    • https://jumpfactor.net/seo/local-seo-services/
    • https://jumpfactor.net/seo/seo-consulting-services/
    • https://jumpfactor.net/seo/professional-seo-services/
    • https://jumpfactor.net/seo/video-seo-services/
    • https://jumpfactor.net/seo/seo-assessment-review/
    • https://jumpfactor.net/seo/conversion-rate-optimization/

This type of organization can be done for products, services, locations, industries, demographics, blog posts and more.


Learn More About B2B SEO:

Internal Linking

Internal linking throughout a silo structure is where the SEO value comes in.

Internal linking will spread authority between the pages and show search engines that your website is very relevant for this topic.

Here is an example of internal linking on our B2B SEO parent page:

SEO Silo Structure Pillar Page

Our B2B SEO (parent page) links down to all the supporting pages (child pages).

Our child pages internally link to each other, and link back up to the parent page:

SEO Silo Structure Child Page

When Google crawls our B2B SEO silo, it will see that JumpFactor is relevant for this topic.

The better search engines can understand our website, the better they can rank it in the results:

 

Having a difficult time planning and implementing a silo structure? Let our Professionals take care of it for you.

Schedule a FREE Consultation

 

Conclusion

An SEO silo structure is the best way to organize your website’s content.

Although implementing a silo structure can be a challenge, it will help search engines crawl, index and rank your website better.

Having a page dedicated to a topic, and pages with supporting content will show search engines that you are relevant to this topic, and therefore you will rank you higher.

Internal linking within a silo structure adds a lot of SEO value by spreading authority throughout the pages.

Contact us today for a FREE consultation to see how we can implement a silo structure for you.

How does your website implement silo structures?

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About the Author:

Mike’s passion for web development and programming goes as far back as his earliest childhood memories. He is an avid and passionate learner and one of our leading on-site SEO experts. He’s responsible for increasing traffic and conversions on our clients’ websites and for guiding our Digital Strategists and Content Creators with meticulous keyword research and analysis. In his off-time, Mike sharpens his SEO knowledge and skills through training.

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