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6 Best Social Media Practices for B2B

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Although social media has proved to be one of the most powerful platforms for digital marketing, B2B companies are still hesitant to optimize it in the way they should. Can you relate?

If I told you […]

How to Use LinkedIn to Maximize Your B2B Video Marketing Campaign

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The era of B2B video has begun.

The vast majority of B2B marketers have turned to video, and LinkedIn has become the go-to social media platform to promote it.

In fact, LinkedIn is only second to email […]

Inside an Effective B2B Video Marketing Strategy

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Today’s B2B marketers have an unprecedented number of video tactics available to them. Gone are the days when it was acceptable to simply put an executive in front of a white wall to explain your […]

How to Use Your VAR Marketing and Co-op Marketing Funds to Get Leads

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The top IT vendors rely on their channel partners to promote and sell their products and, at this point, you’re a channel partner to not just one, but many vendors.

It’s obvious, right?

You’re getting marketing funds […]

How to Build Unique & Effective Marketing Strategies for IT Companies

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In today’s competitive landscape, IT companies like managed service providers (MSPs) have the unenviable challenge of trying to stand-out from the crowd.

Why?

Well, there are just so many competitors offering similar — if not identical — […]

3 Must-Use Strategies When Marketing for Engineering Firms

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On the surface, marketing and engineering may seem like mutually exclusive activities. But nothing could be further from the truth. At the end of the day you have a business to run, and selling engineering […]

Marketing For Construction Companies: 3 Essential Strategies

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Every industry faces a unique set of challenges when it comes to marketing their products or services. According to Hubspot, nearly two thirds of businesses (63%) see generating traffic and leads as their top marketing […]

3 Key B2B Healthcare Digital Marketing Trends in 2019

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This is a follow-up to our post about B2B Healthcare Marketing Statics (read it here).

With significant changes in the healthcare space sweeping the globe (increased automation, big data, new technologies, etc.) — it seems that […]

Examples of Successful B2B Healthcare Marketing Campaigns

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Now that you’ve seen the statistics and trends that will drive the most growth for B2B healthcare marketing in 2019, there’s just one thing missing: examples of great campaigns you can emulate.

Take a look at […]

Don’t Sleep on Podcasts in Your B2B Content Marketing Strategy

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Podcasts, podcasts, podcasts.

Everybody’s got a podcast — or thinking about making one — and B2B marketers are no exception.

And rightfully so.

Podcasting has never been more accessible, and it acts as one of the most intimate […]

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