Marketing Blog2019-02-07T16:44:52+00:00
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B2B Social Media Best Practices & Strategy Examples

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Although social media has proved to be one of the most powerful platforms for digital marketing, companies are still hesitant to optimize their B2B social media marketing strategy the way they should. Can you relate? [...]

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LinkedIn Video Marketing Best Practices to Maximize Your B2B Video Marketing Campaign

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The era of B2B video has begun. The vast majority of B2B marketers have turned to video, and LinkedIn has become the go-to social media platform to promote it. In fact, LinkedIn is only second [...]

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Inside an Effective B2B Video Marketing Strategy Backed by Statistics

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Today’s B2B marketers have an unprecedented number of video tactics available to them. Gone are the days when it was acceptable to simply put an executive in front of a white wall to explain your [...]

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Examples of How to Use Your VAR Marketing and Co-op Marketing Development Funds to Get Leads

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The top IT vendors rely on their channel partners to promote and sell their products and, at this point, you’re a channel partner to not just one, but many vendors. It’s obvious, right? You’re getting [...]

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How to Build an Effective Marketing Strategy for an IT Company

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In today’s competitive landscape, IT companies like managed service providers (MSPs) have the unenviable challenge of trying to stand-out from the crowd. Why? Well, there are just so many competitors offering similar -- if not [...]

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Marketing For Construction Companies: 3 Essential Strategies

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Every industry faces a unique set of challenges when it comes to marketing their products or services. According to Hubspot, nearly two thirds of businesses (63%) see generating traffic and leads as their top marketing [...]

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3 Key B2B Healthcare Digital Marketing Trends in 2019

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This is a follow-up to our post about B2B Healthcare Marketing Statics (read it here). With significant changes in the healthcare space sweeping the globe (increased automation, big data, new technologies, etc.) -- it seems [...]

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