Effective B2B inbound marketing requires a thorough B2B SEO strategy that encompasses all stages of the buyer cycle and targets all the influencing personas. This means b2b keyword research is key and requires multiple iterations as well as in depth understanding of the industry terminology and nuances. You also need to ensure you are building authority and b2b link building therefore plays a key role in effective digital PR for your firm. Our b2b seo services cover all aspects of this.
Effective paid media for B2B requires understanding the various industry BOFU terms and also TOFU terms. B2B PPC costs can be very high often as high as $100 CPC. If not managed carefully you can chew up your budget quickly with minimal ROI. The key is to leverage a mix of buyer stages in the keyword term selection to minimize CPC and maximize ROI. Check out our PPC management services for more information.
B2B buyer cycles are much longer than B2C and therefore proper use of automation and B2B lead nurturing is critical to ensure maximum ROI from the B2B leads acquired. To do this a clear understanding of the buyer pain points and solutions is imperative and you must nurture and track behavior so you can reach out to your prospects at the optimal times. Learn more about our B2B marketing automation and lead nurturing.
B2B firms require content to cover all stages of the buyer cycle. Typical sales cycles are long and can involve multiple decision makers. It’s therefore critical to ensure various forms and topics of content are developed for your B2B business. These should include b2b blogs, sales pages, b2b info-graphics, videos, checklists, eBooks, whitepapers, guides, slide-shares, and many other forms to maximize consumption and b2b prospect education. Here you’ll find more info on our b2b content marketing services.
B2B lead generation requires high quality traffic to come to the site. However without a highly optimized b2b website your conversion and engagement rates will be low. This is where an experienced B2B web design firm comes into place. You need to leverage interactive CTAs and relevant offers, while maintaining the best user experience for the prospect. Here’s some more info on our B2B web design services.