You’ve probably heard why internal links are so critically important for SEO.
But what are they, exactly? Why do you need them? And how should you implement them properly to ensure they help your content rank high in the search engines so that it gets the maximum amount of exposure?
Let’s examine everything you need to know about internal links for SEO and avoid common mistakes that can hurt your content marketing.
What Is Internal Linking For SEO?
This is a link to a page on your website that comes from another page or pages on your website, i.e., the link is internal to your website. These can be links in the header, footer, sidebar or any other menus that you set up.
Connect the dots for your visitors
Well, they connect all of your pages so that your site has some sort of structure. The more pages you have, the more links will span across your whole site.
These links let people navigate to the different pages on your site and generally increase ease of use and TOS (time on site) when they’re used effectively
How to Use Internal Links To Increase SEO
Although you’ll have natural links popping up to pages through the navigation menu and other menus, you should include links within the content itself that connect particular pages together.
Creating Virtual Content Silos
Linking similar pages to each other will create “silos” of content. Silos are groups of pages on your website that are heavily related to each other; typically, these are pages that speak about the same topic
Employing topic silos lets Google know what to associate your pages with and what topic they’re talking about.
If you link within the content to all sorts of pages, then you might start to tell Google that your pages don’t have any particular focus. Therefore, it isn’t valuable for any one particular search term or topic.
*TIP* Breadcrumbs are an easy way to create silo structure within your site automatically.
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