For companies who are generating reasonable traffic to their site, Retargeting is one very effective means of maximizing the conversion of these visitors. Different from Conversion Rate Optimization (CRO), Retargeting is focused on bringing lost visitors back to your site so as to have a second chance at converting them. This is done through the use of Display Networks which serve your company’s ads to the lost visitor while they visit other major sites within the network. Have you ever noticed ads on other sites which link back to a website that you just recently visited? That’s Retargeting (or Remarketing).
Retargeting can be done at a basic level, as well as at a very granular advanced level. Most business websites benefit well from basic Retargeting, however E-commerce sites or company sites with various categories of products and services, can benefit from advanced Retargeting.
Retargeting services are priced similar to PPC Management services: as a percentage of the budget allocated starting at 12%. A Minimum Retargeting budget of $1500 / mo. is required. All rates are negotiable. To begin the program contact us for a Free Expert Marketing Consultation.