B2B Lead Nurturing
In the realm of content marketing, demand generation and inbound marketing, marketing automation is a key component in moving people from initial interest stage to buying stage. This process is otherwise know as ‘lead nurturing’. Jumpfactor provides powerful managed lead nurturing which helps to move the maximum percentage of prospects from lead to sale. With effectively managed and segmented lead nurture campaigns, an ROI of greater than 500% is not uncommon. These kinds of results are especially true to for early adopters within specific industries.
B2B companies and B2C companies alike can benefit from lead nurturing in very measurable ways. The end result are shorter sales cycles, lower costs per sale, lower cost per lead, and far greater campaign ROI. Full benefits of managed lead nurturing are evident when viewed as part of our holistic inbound marketing campaign. Working with a strong inbound marketing company/agency will save significant time and resource cost. B2B lead nurturing requires special consideration due to the unique buyer personas and complex sales cycle. This is especially the case in service firms. Partnering with a firm that has a specialization in this type of business will save you time and resource cost, resulting in far higher ROI.
Complete Managed Lead nurturing programs vary based on the complexity of the lead tracks, content creation and management required. We provide various preset packages as well as customized program for our clients. Basic Preset packages start at $300/ mo and more advanced programs start at $800 /mo. These fees are additional to the Marketing automation software fees. All rates are negotiable. To get started contact us for a Free Expert Marketing Consultation.