Our HVAC client was in a competitive space, one with bigger rivals that spent much, much more on marketing.
So our client sought to rise above the noise by using our content team to create blogs, eBooks, and technical whitepapers.
We ensured that every content piece showed our client as the authority on UFAD, MEP, diffusers, and other complex technical subject matter.
After publishing, it saw a sharp growth in organic search traffic and leads.
Not only did its content pull web traffic and keep its lead generation work active, but it earned the trust of leads before the sales team even had to pick-up the phone to call.