Both B2c and B2B Content marketing have evolved, however it is NOT new. It has taken new forms like infographics, Ebooks, blogs and various other digital media, however the basics remain the same: creation of original and compelling content. Recent major changes within the Search Engines (like the Panda Updates) have made typical seo firms scramble to start offering content services, however the reality is that many do not understand the key aspects of quality and powerful content strategy creation.
It is imperative to partner with a true content marketing agency that has experience in successfully rolling out content marketing services which deliver real tangible results for both search rankings and demand generation. A content agency must have specialized copywriters that understand your business model, industry segments and target market. In this regard it is often best to find a content agency that has specific experience in your industry and business type.
Content created for a business website must be highly compelling for a reader, conversion friendly and also search optimized. Traditional copywriters have experience in writing with proper English, however our studies have shown that without proper SEO optimization the results can be less than 20% of potential results. Our editorial and copy-writing team has solid industry specific writing experience and is highly trained in SEO Content architecture and strategies to yield maximum Search Engine ranking and traffic. The results are conversion and traffic.
Demand based content must be highly targeted. Strategy is critical and analyzing and mapping out audience segments is the starting point to creating compelling and targeted content which is shared and which converts. Effective offsite content will permeate social channels, can be used in various media and ultimately supports all efforts of digital marketing. Solid industry understanding, polished writing styles and strategy development are the key components.
Zamir and the team at Jumpfactor have provided tremendous value for my firm, not only in digital marketing execution but also in business marketing and positioning strategy. We've been able to make critical decisions based on their insight. The value has been tremendous. Highly recommended.
The team at Jumpfactor are true experts in IT and digital marketing. Their efforts largely contributed to us winning the Cisco Digital Marketer of the Year award in 2016. Highly recommended as a digital lead generation partner.
Great experience interacting with the account and strategist team at Jumpfactor. They are very experienced in digital tactics and have helped us increase brand exposure and generate significantly more leads.
These guys are solid and they know b2b lead generation. We tried several agencies before giving Jumpfactor a shot. Their team understands my industry and is very responsive. No prior agency has been as proactive.