Source No matter who you are or how long you have been at it, sales pitches are tough. As with many B2B sectors, the ideal and successful sales pitch for IT support services is a little bit of art, and a little bit of science. A good pitch for IT services requires a hook, a [...]
This post will address Key Questions, Considerations, and Decisions Before Hiring a Digital Marketing Agency for your B2B company. Hiring the Right Digital Marketing Agency For YOU In today’s virtually borderless world, hiring the right digital marketing agency can be a tremendous challenge. It can often feel like the Wild West -- loaded with buzzword [...]
Although social media has proved to be one of the most powerful platforms for digital marketing, companies are still hesitant to optimize their B2B social media marketing strategy the way they should. Can you relate? If I told you that you can increase your traffic by 78% if you invest 6 hours weekly into your [...]
The era of B2B video has begun. The vast majority of B2B marketers have turned to video, and LinkedIn has become the go-to social media platform to promote it. In fact, LinkedIn is only second to email as a favorable channel for sharing B2B content at 84% saying so. Meanwhile, Twitter and Facebook are a [...]
Today’s B2B marketers have an unprecedented number of video tactics available to them. Gone are the days when it was acceptable to simply put an executive in front of a white wall to explain your company’s services. Creating good and engaging -- emphasis on the good and engaging -- videos have never been more accessible. [...]
The top IT vendors rely on their channel partners to promote and sell their products and, at this point, you’re a channel partner to not just one, but many vendors. It’s obvious, right? You’re getting marketing funds to pursue leads using the vendor’s money. In tandem to pushing the vendor’s product, you can market your [...]
In today’s competitive landscape, IT companies like managed service providers (MSPs) have the unenviable challenge of trying to stand-out from the crowd. Why? Well, there are just so many competitors offering similar -- if not identical -- services to the same core market. To get a sense of how many IT companies there are in [...]
On the surface, marketing and engineering may seem like mutually exclusive activities. But nothing could be further from the truth. At the end of the day you have a business to run, and selling engineering services is your reason for existence. 63% of businesses view lead generation as their top marketing challenge, with 40% finding [...]
Every industry faces a unique set of challenges when it comes to marketing their products or services. According to Hubspot, nearly two thirds of businesses (63%) see generating traffic and leads as their top marketing challenge. Most B2B marketing strategies revolve around identifying the buyer journey, doing keyword research, writing engaging content, and then capturing [...]
This is a follow-up to our post about B2B Healthcare Marketing Statics (read it here). With significant changes in the healthcare space sweeping the globe (increased automation, big data, new technologies, etc.) -- it seems that many medical B2B companies are struggling to keep up. Newer, more nimble, tech-savvy competitors are rapidly entering the space [...]
