Professional services sales and marketing departments have been akin to siblings, who know each other well but have intense rivalries. As the Harvard Business review explains, marketing and sales departments have complementary functions, but different focuses and personalities. Marketing teams often look a long-range market conditions, while sales is attentive to serving immediate customer needs. [...]
If you are a B2B services or consulting business—a law firm, a medical practice, an architect, or any service provider—and LinkedIn is still languishing at a number 3 or 4 in your Social Media priority list, it's time to go back to the sketching board. On top of these numbers, LinkedIn has peculiarities that place [...]
It’s that time of the year again when amid all the planning for the holiday season, professional services firms start strategizing for the New Year. Out of the many questions that they have uppermost in their minds is how they can continue to leverage the potential of social media. Will social media marketing experience a [...]
