So you’ve decided you wanted to go into digital marketing. Congratulations on a smart and exciting future ahead! As the industry booms so do the job prospects. Search any online job board, and you’ll see the endless opportunities. Thanks to some clever remarketing campaigns, you’ll probably start seeing digital strategist jobs everywhere. The Rise of [...]
When it comes to marketing it industry trends, the elephant in the room is that sales cycle for B2B technology companies is already long and challenging. It involves multiple decision-makers, leads at varying stages of readiness or maturity, and a myriad of compliance obstacles. But in today’s market, you also have to compete with a [...]
There’s no doubt that a Google Ads strategy can complement your marketing plan. It allows for a serious amount of customization, flexibility, metric tracking, and more. This translates into Google Ads and PPC for B2B is an excellent avenue for lead generation and prospecting. So why does it matter? Not only is the platform complicated [...]
Launching a B2B digital marketing campaign without buyer persona examples is a bit like playing Bingo with your eyes closed. Sure, there’s a (ridiculously tiny) chance you might hit the mark. But you’d never put money on that game. So why would you gamble with your digital marketing spend? Yet this is exactly what many B2B [...]
The benefits of inbound marketing should not be understated. The recent explosion of digital marketing in the B2B market has created an environment rich in competition. With a strong B2B digital marketing strategy the environment can be even richer in potential. Whether you have committed to an agency or you have decided to take on the [...]
Have you invested tens - if not hundreds - of thousands of dollars into a new website design that drives no results? What if I told you that there is a new, smarter way to approach a re-design or building your website? Well, there is, and it’s called Growth Driven Design (GDD). Growth Driven Design is a [...]
What is B2B Lead Nurturing? Does your B2B Lead Nurturing Strategy have what it truly takes to convert those leads to sales? Lead nurturing for B2B companies is a comprehensive process of developing relationships with your leads, even if they are not currently looking to buy your product or service. Although, they could be [...]
The core functions of a successful B2B inbound marketing strategy will always be the same. Regardless of your industry, your digital marketing strategy will maintain a focus on SEO, content marketing, and data-driven decisions. But, that’s where the similarities end. The B2B healthcare industry faces unique challenges that must be addressed in your digital marketing strategy. [...]
The other day I was wondering, “how many MSPs (managed IT service providers) are there?” I asked because some of our best clients at Jumpfactor are customers of our MSP marketing services, so I wanted to get a feel for the competitive space, especially in the United States. I couldn’t find a precise number, but [...]
Today, most businesses understand that inbound digital marketing is an effective way to identify, capture, and nurture leads. According to Hubspot, 63% of businesses know that lead and traffic generation are their top marketing challenges, which is likely a significant reason for why organizations are poised to increase their marketing budgets by over 20%. And while [...]
