50 Examples of B2B Account Based Marketing Tactics
B2B businesses worldwide are increasingly adopting Account Based Marketing (ABM) tactics. Studies from as early as 2015 from SiriusDecisions found that over 90% of B2B marketers worldwide found ABM ‘extremely’ or ‘very’ important. A look at Google Trends for Account Based Marketing validates the spike in interest among searchers. The problem - while many are [...]