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The 3 Benefits of a Hybrid B2B Audio Content Marketing Strategy

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Think about the types of content you enjoy consuming.

Is it YouTube videos? Books? Podcasts? News articles?

You probably have more than one favourite format. In fact, you probably consume a dozen different formats on a daily […]

16 Highly Insightful B2B Healthcare Marketing Statistics

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B2C healthcare stats are widely circulated, and most marketers can recite the broad strokes in their sleep.

Consumer healthcare stats like 73% of consumers use search engines to research treatments, or 83% of patients look at […]

A Digital Marketer’s Secret to Boost Your Medical Devices Sales Process

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The difficulties of selling medical devices to healthcare institutions are well known.

Hospitals and clinics take procurement very seriously, and often B2B medical device sellers have to account for entire buying committees — not just one […]

7 Expert Tips To Use in Your Marketing Strategy For Medical Devices

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Medical device companies have relied on traditional marketing and sales methods for a hundred years. And for good reason. Traditional methods like trade shows and industry magazine advertisements continue to drive sales and increase brand […]

The Secret to Super-Charging Your Industrial Internet Marketing

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Given how long sales cycles are for industrial procurement, you need a steady flow of new and promising leads to keep your sales efforts active (and to maintain a continuous pipeline of work for your […]

How Content Can Hyper-Charge Your Industrial Product Marketing

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Of all the B2B industries we work with, there’s no doubt that industrial companies — manufacturers, material suppliers, logistics service providers, etc. — face some of the biggest challenges in growing their prospects list and […]

An Expert Agency’s B2B Marketing Framework to Capture Qualified Leads

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You’re on this page because you want to craft and implement a digital marketing plan that helps your B2B company capture more qualified leads and convert those leads into lucrative, long-term business.

So let’s cut to […]

What the Digital Strategist Job Description Really Means

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So you’ve decided you wanted to go into digital marketing. Congratulations on a smart and exciting future ahead!

As the industry booms so do the job prospects. Search any online job board, and you’ll see the […]

7 Must-Know Stats About Marketing Strategies for Technology Companies

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The sales cycle for B2B technology companies is already long and challenging.

It involves multiple decision-makers, leads at varying stages of readiness or maturity, and a myriad of compliance obstacles.

But in today’s market, you also have […]

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