Overall, architect marketing is a relatively new concept. According to an ArchDaily report, the American Institute of Architects (AIA) did not lift the restrictions on architecture marketing they place in 1909 until the 1970s. In fact, most design firms did not start marketing themselves until the demand for their services dropped during the recessions in the 1980s and 1990s. As a result of this history, the concepts of developing a brand or implementing inbound marketing may seem foreign whether you are a landscape architect or specialize in designing LEED certified commercial buildings.
Architecture marketing focuses on creating exposure rapidly and broadly within your discipline’s target market. The Digital Marketing Experts at Jumpfactor leverage your professional profile and experience to generate high value leads. In fact, inbound marketing generates 54 percent more leads than traditional outbound architect marketing strategies according to a recent executive review.
In today’s world, the reality is that, those firms who are focusing on online marketing for the majority of their new leads are growing at a far more rapid pace than those who are not generating most leads online. Architect marketing presents a very real opportunity for those firms who leverage it before the competition. According to the AIA, if you are a small to mid sized firm, the key to success is to position your architectural firm as specialists who are thought leaders , whether your area of focus in interior design, urban planning, historic preservation, or the design of green commercial building. At Jumpfactor, our architect Digital Marketing Experts use their design industry knowledge to establish and manage your firm’s reputation, use search engine optimization and pay per click marketing to direct highly qualified leads to your website.