Overall, architect marketing is a relatively new concept. According to an ArchDaily report, the American Institute of Architects (AIA) did not lift the restrictions on architecture marketing they place in 1909 until the 1970s. In fact, most design firms did not start marketing themselves until the demand for their services dropped during the recessions in the 1980s and 1990s. As a result of this history, the concepts of developing a brand or implementing inbound marketing may seem foreign whether you are a landscape architect or specialize in designing LEED certified commercial buildings.
Architecture marketing focuses on creating exposure rapidly and broadly within your discipline’s target market. The Digital Marketing Experts at Jumpfactor leverage your professional profile and experience to generate high value leads. In fact, inbound marketing generates 54 percent more leads than traditional outbound architect marketing strategies according to a recent executive review.
In today’s world, the reality is that, those firms who are focusing on online marketing for the majority of their new leads are growing at a far more rapid pace than those who are not generating most leads online. Architect marketing presents a very real opportunity for those firms who leverage it before the competition. According to the AIA, if you are a small to mid sized firm, the key to success is to position your architectural firm as specialists who are thought leaders , whether your area of focus in interior design, urban planning, historic preservation, or the design of green commercial building. At Jumpfactor, our architect Digital Marketing Experts use their design industry knowledge to establish and manage your firm’s reputation, use search engine optimization and pay per click marketing to direct highly qualified leads to your website.
Digital Marketing For Architecture Firms
As an architect, you know that developing relationships with clients is essential to the viability of your firm. By using Digital Marketing such as social media marketing and content marketing for architects, your firm can expand its reach and establish a foundation for strong and productive relationships. To illustrate the power of blogs to build trust with prospective clients, 70 percent of people prefer getting to a company through customized branded content rather than through advertising. Additionally, 60 percent of those surveyed reported their purchasing decisions were more influenced by blogs than advertising.
Discover the Benefits of These Jumpfactor’s Architecture Marketing Services
Architecture SEO : Architecture search engine optimization directs and targets prospective clients to your website. Once these prospects reach your website, our architect content marketing does it work to convert visitors to your website into qualified leads.
Architecture Websites : Whether you design government buildings or world-class resorts, our team of architecture website designer and developers create easy to use websites that showcase your best work on both desktop and mobile devices.
To gain a competitive advantage over other architecture firms, schedule a consultation with one of Jumpfactor’s architecture marketing experts today.