Pay Per Click Company

Drive Targeted Prospects To Your Site Instantly

Pay Per Click Company

Pay Per Click marketing, also called SEM marketing, is the process of advertizing on the ‘paid’ sections of the search engine results page or other platforms of paid ads. In Google these paid ads are also known as Adwords. Although search engine ppc typically only garners about 10-20% of the clicks and  traffic, the major advantage is that it does allow for immediate placement or positioning. This means you can have your ppc company setup your campaign and typically have your ads up and running within 3-4 days, as soon as Google approves your ads. Paid ads are also possible on Yahoo/Bing, Facebook, LinkedIn and other platforms as required or recommended.

Having a professional pay per click services company setup and manage your campaign can make a world of difference. The reason is simple: Pay Per Click is based on a bidding system. Your bids will be drastically different and far lower by having an expert ppc agency that knows how to optimize your site, landing pages, conduct appropriate keyword selection and other relevant factors such that your cost per click (cpc) is as low as possible while driving you the maximum traffic. As a professional PPC company, Jumpfactor has certified experts on staff who will handle your entire campaign. For details on our Pay Per Click Methodology have a look at our ppc tutorials section.

A pay per click company helping get traffic to your website.

Service Types

Pay Per Click Management Services

Complete Pay Per Click Management for businesses. This is a turnkey service to drive relevant ‘paid’ traffic to your business. This service is for companies who are looking for a professional ppc company to manage all aspects of ppc advertizing monthly in order to maximize your traffic from a pre-determined budget.The focus is traffic and maximum ROI.

Pay Per Click Optimization Consultation Services

This is a one-time pay per click campaign optimization geared to increase the effectiveness and ROI of your existing campaign. Companies who engage us for this service have typically been running Adwords campaigns with some results, however they are now looking to reduce their costs without losing traffic or to increase their conversion and traffic from the existing budget.

Retargeting Services

Our PPC Retargeting is an advanced program for businesses looking to maximize conversion, repeat sales, and/or branding. Retargeting (or Remarketing) is the processing of serving ads to those visitors who have been on your site already. The process typically brings a significant percentage of lost visitors back to your website and in turn leads to increases in leads and sales.

SEO FAQ

Jumpfactor employs a unique methodolgy called the E4 process.  The process requires complete tracking, analytics, reporting and quarterly adjustments. These adjustments and communication along with goal and conversion tracking have allowed our clients to achieve significantly higher results than competitors using basic seo tactics or link building for rankings.

Typical progress is visible within 2-3 months in the form of increased rankings, and new indexed content and backlinks.   Simultaneous traffic increases are visible followed by tangible leads or sales for your business.   This process does vary depending on the current state of your website.   However we have consistently been able to drive visible traffic to even brand new sites within 45-90 days of campaign start.   Our experience has provided the unique advantage of knowing how to trigger the fastest content indexing and rank improvements for rapid results.

We do not place any limit on the number of seo keywords which can be optimized.  We focus on as many keywords as are available to drive increasing traffic to your website.  Our programs are based on amount of resource per month.  This allows for complete transparency and accountability for you as a client.   This also ensures that you see continued progress ongoing.  If we generate top rankings for all your keywords, we do not stop there.  We find new keywords, add new content and suggest continual improvements and additions for your campaign to constantly keep you moving forward.  This is a rare concept amongst SEO firms.   Most firms will focus on generating rankings and then try to minimize their costs and maximize their profits from your existing program.   We focus on ROI and business for you.

Back-links are always generated from quality Google friendly sites.  Links are always targeted to be from highly relevant domains and categories so as to provide you with the greatest benefit from them.  Our backlink technicians seek out sites continuously in line with your business services and products.

The reporting provided by Jumpfactor is state of the art.  We provide real time rank tracking, with KPI metrics.   Complete charting including historical trending by keyword, allowing for granular tracking.   Additionally we provide complete conversion tracking and reporting, traffic tracking and reporting as well as various other forms of work reports on a monthly basis.  These are all accessible to you 24/7 via your custom client portal dashboard.   This dashboard has won awards and is also sold to other SEO firms to use for their own clients as a paid tool.   Our clients receive this at no additional cost.   Rank tracking alone is no longer sufficient, and over time we believe it will become a thing of the past.

Our process has been proven to be highly resilient to any of the updates that Google has rolled out.   None of our clients have been penalized nor lost any significant traffic.  Many of our clients often see measurable increases in ranks and traffic after the updates since the links and quality content are being given higher credit with Google’s updated algorithms.  We do not employ short term risky SEO strategies and as such our clients see longterm ROI and benefit.   We also specialize in Penalty repair.  If you have suffered from a Google Update contact us today for an seo penalty assessment and repair.

Budgets vary widely.   Typical budgets range from 2% to 15% of revenue of your business.   A study conducted by Bloomberg on the fastest growing companies showed that the most successful companies allocated as high as 10-15% of their revenues to digital marketing.   This is a clear confirmation that digital marketing and SEO in particular are still the highest ROI form of marketing for any business.

Our Process

Initial Consultation

The initial information gathering occurs during the kickoff consultation call.   During this call your project manager will be obtaining information about your business offerings, your main objects and paid marketing history.  Anything of particular importance to your business would be identified here.

  • Gain understanding of  key products / services
  • Review Current &  past Pay Per Click efforts
  • Identification of key competitors
  • Identifying target goals for ppc

Setup Components

After completing the consultation, your project manager will be working with our PPC team to coordinate various setup components.  Initially the keyword research will be done to determine your most critical focus keyword sets.   Thereafter we begin to develop the ad creatives which will be displayed to people when searching.  Some components are listed below.Keyword Research

  • Ad Creation
  • Landing Page Creation
  • Conversion Tracking Setup
  • Budget and CPC setups

Onsite Optimization

Once the target keywords have been identified for your campaign, your DME will begin the process of implementing changes to your website.  This may be limited to coding and site structure changes, or it may include optional content additions or revisions as required.

  • Meta/header tag  & robots.txt setups
  • Sitemap creations
  • Website structure/URL revisions
  • Site-wide links implemented
  • Content additions (optional)
  • Page/browser validations
  • Duplicate checks
  • Site speed adjustments
  • keyword density adjustments

Ad & Bid Management

The next step which being after the onsite component is initially completed, is the offsite optimization.   This includes placement of content, links and other critical components throughout the internet, outside of your website.   Since these tasks do not require direct work on your website, they fall under offsite optimization.  Many of these tasks are done for the purposes of generating high quality targeted inbound links to your site.

  • Site map submissions
  • Directory /Bookmark submissions
  • Article / content creation
  • Citations and content submissions
  • Blog / Forum posting
  • Social sharing integrations
  • Social profile setups
  • Social posting
  • Targeted link building

Analytics

Tracking is implemented to monitor every detail of your campaign’s progress.    This includes complete Google Analytics coding on every page of your site with the setup of custom reporting, dashboards, and tracking of specific events and activity on your site.   Furthermore we track Real Time Ranking Positions.  Below is a list of items tracked in a typical campaign.

  • Ranking positions monitoring
  • Organic and Paid Traffic tracking
  • Visitor Flow tracking
  • Phone call tracking
  • Contact form tracking
  • Download tracking (whitepapers, eBooks)
  • Purchase tracking (for e-commerce)

Reporting

As part of your campaign, your DME will be updating your custom Client Portal with reports on work completed, progress made, rankings achieved, and suggestions for improvement.   We have all Rank position tracking visible 24/7 within the portal for your access.   Below are the key components of our reporting.

  • Monthly work reports
  • Real-time rank monitoring
  • Monthly change updates
  • Monthly status phone calls
  • Quarterly in depth reviews w/reporting
  • Private client portal access
  • Monthly updated knowledge-base