Healthcare & Medical Marketing
Healthcare and medical marketing are subjected to extensive regulations from Federal and state authorities. If your healthcare promotions conflict with HIPAA or FDA guidelines, your medical practice or healthcare agency will likely subjective to heavy fines. In the event your promotional efforts violate Stark laws, you could not only lose your Medicare billing payments, but you can also lose your ability to serve Medicare patients. To prevent this from happening to your practice or healthcare business, you need to work with medical marketing professionals who possess extensive knowledge of healthcare marketing regulations.
The Evolving Nature of 21st Century Healthcare Requires a Digital Presence
Whether an individual is looking for a pediatrician, an urgent care clinic, or an aesthetic surgeon, they are going to turn to the Internet. According to recent health care market research, 77 percent of people use search engines to find out information medical practices and healthcare facilities. This means your practice needs to have favorable position in the search engine result pages (SERP) in order to generate traffic to your website. Given the upswing in large corporate-owned group practice with huge medical marketing budgets, a small group healthcare organization can gain a competitive edge by outranking regional and national healthcare franchises in the SERPs with a highly geo targeted healthcare SEO strategy. Our team of medical marketing experts at Jumpfactor use localized market research to select the keywords to include in your site’s content that will generate targeted organic traffic to your website.