Healthcare & Medical Marketing

Create Relevancy & Brand Identity in Medical Practices

Healthcare & Medical Marketing

Healthcare and medical marketing are subjected to extensive regulations from Federal and state authorities. If your healthcare promotions conflict with HIPAA or FDA guidelines, your medical practice or healthcare agency will likely subjective to heavy fines. In the event your promotional efforts violate Stark laws, you could not only lose your Medicare billing payments, but you can also lose your ability to serve Medicare patients. To prevent this from happening to your practice or healthcare business, you need to work with medical marketing professionals who possess extensive knowledge of healthcare marketing regulations.

The Evolving Nature of 21st Century Healthcare Requires a Digital Presence

Whether an individual is looking for a pediatrician, an urgent care clinic, or an aesthetic surgeon, they are going to turn to the Internet. According to recent health care market research, 77 percent of people use search engines to find out information medical practices and healthcare facilities. This means your practice needs to have favorable position in the search engine result pages (SERP) in order to generate traffic to your website. Given the upswing in large corporate-owned group practice with huge medical marketing budgets, a small group healthcare organization can gain a competitive edge by outranking regional and national healthcare franchises in the SERPs with a highly geo targeted healthcare SEO strategy. Our team of medical marketing experts at Jumpfactor use localized market research to select the keywords to include in your site’s content that will generate targeted organic traffic to your website.

Developing healthcare marketing to medical clients

Social media healthcare marketing, when done carefully to avoid violating patient privacy protections, is also an essential part of a comprehensive inbound marketing campaign for medical professionals. In addition to connecting with existing and prospective patients, social media provides a platform on to establish yourself as a leading authority in your specialty area. By using providing high-value patient education materials on a blog on your website, along with social media sharing widgets, you can significantly extend the reach of your medical marketing campaign.

Since approximately 70 percent of the people who visit your healthcare organization’s website are likely to call or schedule an appointment within 30 days, digital healthcare marketing offers an appreciable return on your investment. To gain the full benefits of online marketing for healthcare professionals, you need to have the expertise of the medical marketing specialists at Jumpfactor. They seamlessly all the complex aspects of healthcare marketing to maximize the growth of your medical business while ensuring the campaign stays within all regulatory guidelines.

Healthcare and Medical Marketing Services

Healthcare Websites

Your healthcare website serves as the cornerstone of your online marketing efforts. Our team of medical website developers and designers create websites that engage current and prospective patients with high value tools and information that is easy to use.

Healthcare SEO

Our healthcare SEO strategies use the most current medical services market research for your area to drive patients to your website through social media, search engines, and strategic healthcare content marketing.

To learn how to grow your practice with inbound marketing for business consultants, contact Jumpfactor today at 855.529.5867.