Marketing Automation Agency

Nurture & Score Leads, Alert Sales & Maximize ROI

Marketing Automation Agency

Marketing automation involves the use of advanced software tools to automate various marketing processes related to sending and tracking of messages, prospect behavior, website activity and other related activities. The use of this type of software is growing rapidly amongst mid to large organizations and is starting to take hold amongst smaller businesses as well. The use of marketing automation can help to increase conversion of prospects to leads and leads to sales by upto 500% or more. Effective results come by partnering with a marketing automation consultant or company that has experience in configuring and managing these systems efficiently. B2B marketing automation and automation for services businesses is even more specialized, taking into consideration the special buyer profiles and sales cycle stages involved in the complex sale.

Two critical components of marketing automation are a) the software and b) the automation management. An effective marketing automation agency will have significant experience in setting up lead nurturing tracks, configuring lead scoring, development of content road-maps and creation of actual high quality content for clients. Jumpfactor has a strong level of expertise in this area and has been recognized as the #1 Marketing Automation Agency. Jumpfactor has experienced marketing automation specialists on staff, and has been involved in the development of new marketing automation software for other vendors. For a complete overview of Marketing Automation best practices and strategies visit our tutorials section.

A marketing automation agency with proven experience

Service Types

Marketing Automation Software

A complete assessment of your website and optimization level is completed. This includes examination of all onsite and offsite factors affecting your sites performance. A report is compiled and delivered to you with clear suggestions, problem identification, and implications.

Marketing Automation Consulting

Complete SEO for local geo-based businesses or specific locations of National franchises. This is a turnkey solution to drive relevant traffic to a geo business. Where necessary and recommended complete redesign of website would also be created.

Managed Lead Nurturing

Optimization and ranking of videos with Youtube and Google Videos so as to drive targeted traffic to business and build brand awareness. Video creation services are also available to create compelling and conversion oriented videos.

Marketing Automation FAQ

Jumpfactor employs a unique methodolgy called the E4 process. We constantly measure and track the results of nurturing and automation campaigns to ensure ongoing increases in click rates, site visits, and lead conversion.

After the setup of proper lead nurturing campaigns is complete, and configured, almost immediate results can become visible. As long as there is some lead flow into the automation system, those leads will start to engage and convert at higher rates. The increase from baselines can typically yield double conversion rates, half the time to close and then continued increases as the campaign is optimized.

Our Process

Initial Consultation

During the discovery call our team will delve deep into your business to get a solid understanding of your core offering, as well as your marketing and sales process. We like to understand how your marketing and sales are interacting, and how they are currently setup. We then begin to design a program which will suit your business in the best manner possible so as to align your marketing and sales better, and result in the fastest and highest ROI possible.

  • Gain clarity on marketing and sales processes
  • Review Current lead handling process
  • Identification key product/ service focus areas
  • Determine primary objectives of campaign

Nurture/ Content Mapping

After the discovery our team goes to work in creating a draft of potential nurture campaigns to address your lead funnel flow. This would start with a high level overview of the various tracks which are required to address your target segments. Thereafter a drill down into specific tracks would be done to commence your most immediate nurture campaigns. This would involve identify initial content ideas and reviewing the plans with for feedback.

  • High level track drafts
  • Initial “primary” nurture track development
  • Content mapping for primary track
  • Client review

System Configuration

Once the initial track focus has been determined, our team configures your site(s) and integrates the automation system to work with your inbound lead flow. This configuration can also involve integration with your CRM system whether it be Salesforce, Sugar, Zoho or one of various other CRM systems with which we integrate.

  • Website + Automation system configuration
  • Inbound lead to nurture track configuration
  • Nurture track setup
  • CRM integrations
  • Reporting/ Alerts / Tracking Setup

Testing & Commencement of Lead Nurturing

After the initial campaigns have been setup, a series of tests are done to ensure that the proper lead actions, behavioral actions and tracking are taking place. This process can vary in length depending on the complexity of the track which is setup. Our team always advises to commence with a simple track and then to enhance it over time through our iterative E4 process. When the tests are completed, the campaign is launched live! And your leads are being automatically nurtured based on per-designed actions and emails.

  • Track testing
  • Lead action testing
  • Analytics and Reporting Adjustments
  • Initial Campaign(s) Commenced

Tracking

Even the most seasoned professional can sometimes overlook key elements of an SEO campaign. In an effort to help you better understand each of these elements we’ve provided a simple graph for you to review (See Below). For more detailed descriptions and additional reading, please refer to the tabs above.

SEO is the active practice of optimizing a website by improving both on-page and off-page elements in an effort to increase positioning in the major search engines for particular keywords or phrases. Over the last decade SEO has become one of the most effective forms of marketing available today. By focusing on valuable keywords, businesses are able to selectively target highly qualified individuals and showcase their very best advertising material. What makes this form of advertising even better is that consumers can see these business advertisements on demand, whether it’s 2 pm or 2 am. Not only is this an effective and efficient way to advertise, but it’s also the way consumers prefer to be marketed to today.

Optimization

Even the most seasoned professional can sometimes overlook key elements of an SEO campaign. In an effort to help you better understand each of these elements we’ve provided a simple graph for you to review (See Below). For more detailed descriptions and additional reading, please refer to the tabs above.

SEO is the active practice of optimizing a website by improving both on-page and off-page elements in an effort to increase positioning in the major search engines for particular keywords or phrases. Over the last decade SEO has become one of the most effective forms of marketing available today. By focusing on valuable keywords, businesses are able to selectively target highly qualified individuals and showcase their very best advertising material. What makes this form of advertising even better is that consumers can see these business advertisements on demand, whether it’s 2 pm or 2 am. Not only is this an effective and efficient way to advertise, but it’s also the way consumers prefer to be marketed to today.