SEO for Lawyers and Lawfirms
Search Engine Optimization for law firms and legal professionals has come a long way during the last decade. As one of the more competitive niches online, it can be challenging to rank for critical keywords related to your practice. Regardless, with a strong white hat methodology focused on long-term results, rankings and traffic are achievable and sustainable. With the major updates Google has rolled out, such as Panda, Penguin, and Hummingbird, many firms have taken major hits due to unnatural linking and black hat methods. This has created an opportunity for competitors to leap forward with the help of professional law firm SEO.
A critical piece of effective SEO for lawyers is understanding the buyer profile and sales cycle for new clients. This means a deep understanding of practice areas, and terminology within those practice areas to allow for thorough and appropriate keyword research. This research allows for proper content development, which is a foundation block for solid SEO.
Google is putting major emphasis on quality authoritative content, which comes from domain experts. This makes industry knowledge critical. Having knowledgeable SEO project managers who handle multiple law firm campaigns, and who can leverage best practices becomes a major advantage and can be the difference between success and failure. With a major focus on social signals and Google Authorship, this focus on content is a cornerstone for successful lawyer SEO.
Visit the SEO services page for an overview of the optimization types
Other Law Firm Marketing Services