IT Marketing & IT Lead Generation
The reality of information technology is that it affects almost every business process organizations and companies of all sizes employ everyday. Stressing the importance of compliant, secure, and efficient technology is just one way that IT marketing can drive more business for your IT firm.
As an IT firm, your business needs to grow in order to remain competitive in an ever-growing industry. Cloud services and specialized configurations require technical knowledge to assist companies who are looking for trusted advisors to leverage technology that meets their specific needs.
Without generating IT leads, your firm could remain stagnant, or even start to decline in annual revenue. Through IT lead generation tactics that focus on attracting and engaging qualified buyers, your business can generate more leads and more sales.
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Through creative IT marketing strategy that takes advantage of inbound marketing tactics and tools, the digital marketing professionals at Jumpfactor can boost your website traffic, generate qualified leads, and therefore increase your sales conversion.
Is your positioning and messaging clear on your IT website? Do you have a clear value proposition established to differentiate you from your competitors? Your IT website needs to represent your brand accurately, educate on your complex service offerings, and provide a user experience that makes it easy for your visitors to navigate on both desktop and mobile devices. Our web development and IT web design team at Jumpfactor can ensure that your website works for you.
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IT SEO requires highly targeted keywords that get to the bottom of what your buyers are searching for, what their challenges are, and answering their concerns through SEO optimized content that educates and informs. In order to rank on the first page on search engine results pages you can’t simply plug in some keywords into the text on your website. There is a constant process of reorganizing and retargeting your IT SEO keywords in order to remain on top.
Your marketing efforts need to encapsulate everything that inbound marketing has to offer. From an SEO optimized website, content that educates, and an IT email marketing program that works as both a lead generation tool and educational platform. Your IT email marketing campaign should be educational, inspirational, and designed with your buyer personas in mind. It can also work to increase your lead generation by keeping you top-of-mind and scoring your leads based on their interaction with your IT email marketing.
With extensive experience in inbound marketing for IT and services firms, including SaaS marketing, Jumpfactor has a proven track record in generating leads. Where typical firm’s website traffic can remain stagnant, Jumpfactor has increased our clients traffic by more than 1,200%, while generating 740% more leads.