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Content Marketing

Both B2c and B2B Content marketing have evolved, however it is NOT new.   It has taken new forms like infographics, E books, blogs and various other digital media, however the  basics remain the same:  creation of original and compelling content.   Recent major changes within the Search Engines (like the Panda Updates) have made typical seo firms scramble to start offering content services, however the reality is that many do not understand the key aspects of quality and powerful content strategy creation.   For a complete overview of content marketing basics visit our tutorials section.

It is imperative to partner with a true content marketing agency that has experience in successfully rolling out content marketing services which deliver real tangible results for both search rankings and demand generation.   A content agency must have specialized copywriters that understand your business model, industry segments and target market.   In this regard it is often best to find a content agency that has specific experience in your industry and business type.

Service Types

  • SEO/ Website Content Services

    Content created for a business website must be highly compelling for a reader, conversion friendly and also search optimized.   Traditional copywriters have experience in writing with proper English, however our studies have shown that without proper SEO optimization the results can be less than 20% of potential results.    Our editorial and copy-writing team has solid industry specific writing experience and is highly trained in SEO Content architecture and strategies to yield maximum Search Engine ranking and traffic.  The results are conversion and traffic.

  • Demand Generation Content

    Demand based content must be highly targeted.   Strategy is critical and analyzing and mapping out audience segments is the starting point to creating compelling and targeted content which is shared and which converts.   Effective offsite content will permeate social channels, can be used in various media and ultimately supports all efforts of digital marketing.    Solid industry understanding,  polished writing styles and strategy development are the key components.

Our Process

Initial Consultation

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Setup Components

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  • Site Review
  • Link Analysis
  • Competitor Research
  • Keyword Research
  • Content architecture (if required)

Onsite Optimization

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  • Meta/header tag  & robots.txt setups
  • Sitemap creations
  • Website structure/URL revisions
  • Site-wide links implemented
  • Content additions (optional)
  • Page/browser validations
  • Duplicate checks
  • Site speed adjustments
  • keyword density adjustments

Offsite Optimization

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  • Site map submissions
  • Directory /Bookmark submissions
  • Article / content creation
  • Citations and content submissions
  • Blog / Forum posting
  • Social sharing integrations
  • Social profile setups
  • Social posting
  • Targeted link building

Tracking & Analytics

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  • Ranking positions monitoring
  • Organic and Paid Traffic tracking
  • Visitor Flow tracking
  • Phone call tracking
  • Contact form tracking
  • Download tracking (whitepapers, eBooks)
  • Purchase tracking (for e-commerce)

Reporting

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  • Monthly work reports
  • Real-time rank monitoring
  • Monthly change updates
  • Monthly status phone calls
  • Quarterly in depth reviews w/reporting
  • E4 Process methodology followed
  • Private client portal access
  • Monthly updated knowledge-base

SEO FAQ

How does Jumpfactor's SEO process differ from that of other companies?
Jumpfactor employs a unique methodolgy called the E4 process.  The process requires complete tracking, analytics, reporting and quarterly adjustments.   These adjustments and communication along with goal and conversion tracking have allowed our clients to achieve significantly higher results than competitors using basic seo tactics or link building for rankings.
How long does it take to see tangible results?
Typical progress is visible within 2-3 months in the form of increased rankings, and new indexed content and backlinks.   Simultaneous traffic increases are visible followed by tangible leads or sales for your business.   This process does vary depending on the current state of your website.   However we have consistently been able to drive visible traffic to even brand new sites within 45-90 days of campaign start.   Our experience has provided the unique advantage of knowing how to trigger the fastest content indexing and rank improvements for rapid results.
How many keywords will you optimize my site for?
We do not place any limit on the number of seo keywords which can be optimized.  We focus on as many keywords as are available to drive increasing traffic to your website.  Our programs are based on amount of resource per month.  This allows for complete transparency and accountability for you as a client.   This also ensures that you see continued progress ongoing.  If we generate top rankings for all your keywords, we do not stop there.  We find new keywords, add new content and suggest continual improvements and additions for your campaign to constantly keep you moving forward.  This is a rare concept amongst SEO firms.   Most firms will focus on generating rankings and then try to minimize their costs and maximize their profits from your existing program.   We focus on ROI and business for you. 
Where do you get the back-links from? What is the quality of the links?
Back-links are always generated from quality Google friendly sites.  Links are always targeted to be from highly relevant domains and categories so as to provide you with the greatest benefit from them.  Our backlink technicians seek out sites continuously in line with your business services and products.
What type of reporting do you provide monthly?
The reporting provided by Jumpfactor is state of the art.  We provide real time rank tracking, with KPI metrics.   Complete charting including historical trending by keyword, allowing for granular tracking.   Additionally we provide complete conversion tracking and reporting, traffic tracking and reporting as well as various other forms of work reports on a monthly basis.  These are all accessible to you 24/7 via your custom client portal dashboard.   This dashboard has won awards and is also sold to other SEO firms to use for their own clients as a paid tool.   Our clients receive this at no additional cost.   Rank tracking alone is no longer sufficient, and over time we believe it will become a thing of the past. 
How does your SEO program work in light of Google Penguin/Panda updates?
Our process has been proven to be highly resilient to any of the updates that Google has rolled out.   None of our clients have been penalized nor lost any significant traffic.  Many of our clients often see measurable increases in ranks and traffic after the updates since the links and quality content are being given higher credit with Google’s updated algorithms.  We do not employ short term risky SEO strategies and as such our clients see longterm ROI and benefit.   We also specialize in Penalty repair.  If you have suffered from a Google Update contact us today for an seo penalty assessment and repair.
How do i determine an appropriate budget for my company SEO?
Budgets vary widely.   Typical budgets range from 2% to 15% of revenue of your business.   A study conducted by Bloomberg on the fastest growing companies showed that the most successful companies allocated as high as 10-15% of their revenues to digital marketing.   This is a clear confirmation that digital marketing and SEO in particular are still the highest ROI form of marketing for any business. 

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