The Architecture, Engineering and Construction (A/E/C) Industry has been one of the slowest to embrace inbound marketing as a whole as a tool to win more deals at a lower cost than traditional forms of advertising. In particular, the design and construction sector has been slower in embracing digital marketing than other professional service providers. Many partners in AEC firms think online marketing is not for their business, or that their business is “different.” While larger firms have started to utilize AEC marketing strategies, this is not the case among mid to smaller-sized firms. This lag creates a massive opportunity for early adopters of digital marketing to leap ahead of their rivals while this rare window of opportunity remains open.
The Benefits of AEC Marketing
Prospective private and public sector design industry clients are online and reachable through various platforms, such as search engine marketing , social media , and drip email marketing campaigns for lead nurturing . Few greater opportunity have existed for A/E/C firms to gain rapid market share against their competitors who delay embracing online digital strategies for generating high quality inbound leads. A/E/C firms who generate more than 50% of their leads online grow on average at least 250-500% faster than their competitors. It follows that a well-planned and executed A/E/C marketing program can yield extremely lucrative results.
Generate AEC Leads with Inbound Marketing
One of the advantages design firms have when compared to other professional services firms is that they are able to display their A/E/C projects on their websites. Our A/E/C Digital Marketing Experts have a rare combination of specific design and construction industry and proven A/E/C marketing success. They use this knowledge to leverage the specific expertise of your firm to generate leads, optimize the conversion rate of your website, and develop a high performance branding strategy. A survey of professional services marketing experts found 72% think branded online content is more effective than advertising in a magazine; 62% say it is more effective than advertising on TV; and 69% say it is superior to both direct mail and traditional public relations.
Discover the Bottom Line Difference AEC Makes
Architecture Marketing Services: According to Arch Daily, the key to a successful architecture marketing campaign is to have an architect marketing specialist who possess the industry knowledge to reach prospective clients looking for your expertise. Our architecture Digital Marketing Experts meet this benchmark a evidenced by their high performance architecture marketing campaigns.
Engineering Marketing Services: Given the breadth of engineering services available, your firm needs to position your brand as thought leaders and top providers of professional services in your discipline. Learn how the engineering marketing specialists optimize the growth of all types of engineering firms.