The Architecture, Engineering and Construction (A/E/C) Industry has been one of the slowest to embrace marketing as a whole as a tool to win more deals, and in particular the industry has been slower in embracing digital marketing. Many partners feel that online marketing is not for their business, or that their business is ‘different’. While larger firms have started to utilize online marketing, there is a large gap within the mid and smaller firms, creating a massive opportunity for those early adopters to leap ahead while the window still exists.
The reality is that all buyers are online and are reachable through various platforms such as search, social, and email. Few greater opportunity have existed for A/E/C firms to gain rapid market against their slower competitors who delay the embrace of online digital strategies for generating high quality inbound leads. A/E/C firms who generate more than 50% of their leads online grow on average at least 250-500% faster than their competitors. It follows that a well planned and executed A/E/C marketing program can yield extremely lucrative results.